Strategy is one of the most important steps in defining the success of our clients’ initiatives. Our strategy involves discovering brand initiatives, preparing and defining project objectives, and planning resources and timelines.
discoveryUnderstanding the full breadth of your brand, identifying business and marketing goals
PROPOSALPreparing details that lay the groundwork for a successful project
PLANNINGGathering appropriate team resources and assembling a comprehensive project plan
Organizing is an essential step towards building a clearly defined set of tangible goals and responsibilities for a project. This process involves completing in-depth user research, performing competitive analyses, interpreting feasibility of content reuse and generation, determining hierarchy, and creating the "Big Idea".
CONTENT VIEWOrganizing, auditing, and outlining new & existing content
UX DESIGNPioneering solid design directions and points in the navigation through detailed, page-specific wireframes
User PathDefining key user paths through critical analysis of the user experience
Creating involves the generation of numerous ideas, visual directions, and styles, followed by a filtration of first-level or trite ideas. The process repeats by expanding and filtering the best ideas. Creating is an organic, non-linear process. It involves sketching, fabricating imagery, and determining layout or typography are developments, but none of these alone can entirely define what it means.
CreatingCreating high fidelity graphics, typography, and visual artwork
ProductionFinalizing graphic templates and creating a detailed design style guide
ReviewAuditing the final design solution, perfecting meticulous details and obtaining final design sign offs
Like constructing a tall structure, the Building phase is where developers transform ideas into reality. Developers prototype working, functional versions of the design team's vision. They create detailed project guidelines, determine which technologies best fit the design team's goals, program and build the experience using a multitude of coding languages and frameworks, and finally test the experience.
PlanningCreating concise file structures, and developing intuitive URL naming patterns for best practice SEO
BuildingDeveloping pixel-perfect recreations with real content, imagery, including front-end & back-end technology integration
TestingConducting quality assurance tests to ensure the applications integrity when it is launched
The launch of a website is comparable to the winding of a well-made clock. All of the pieces—from the imagery and typography, to the programming and implementation—fit together and behave uniformly. Launching a site is not the end of the design and development team's job; they must also maintain the site's usability, security, and success.